The latest research, insights, tools, and resources that make managing a digital shop easier,
Who's Your Agency's Favorite Web Host?
Special Survey EditionThis is a special edition of our newsletter. We'll be back next week with our standard deep dive into a new agency topic. Today, we're doing a study on how digital agency teams evaluate web hosts, and we'd appreciate your perspective. As a thank you, we'll send the full analysis and a $25 gift card to everyone who submits a valid response. Research InvitationI'd like to invite you to participate in our research. It takes about 5min on average. We're hoping to learn which hosts rank highest for things like:
Help Get the Word OutIf you're comfortable, would you be willing to share this with your dev leaders or whoever handles hosting client sites? Here's the link: https://prometheanresearch.typeform.com/2025Hosting Thanks in advance for your help! See you next week, -Nick |
Research & Strategy for Digital Agencies
The latest research, insights, tools, and resources that make managing a digital shop easier,
TL;DR The digital agency industry has been shifting away from sub-10 FTE shops toward mid-sized agencies since 2018. This is reshaping the talent environment. Bigger agencies require more management, increasing demand for experienced Director and VP talent across the agency. Director-level hiring picks up sharply in the 25-50 FTE range, which is where most of the industry's growth is happening. Most founders haven't built the management muscle for the next size tier, and they tend to hire too...
TL;DR Get your copy of our free industry primer! The agency industry is made up of a ton of small companies, which directly impacts your strategic options as a leader. This also impacts how SaaS and PaaS firms work with agencies. We help them too. Prospects have a ton of options. They know more about pricing, and it's harder to stand out. Niching, referrals, and acquisitions are the predominant growth vectors. Quality varies dramatically from one agency to another, so demonstrating expertise...
TL;DR NEW SURVEY: The 2Q26 launches tomorrow. Join Delphi to learn what's impacting agency sales pipelines. REQUEST: We'd love to include some quotes from agency leaders in our upcoming Digital Agency Industry Report. Reply to this email with your take on some prompts to be considered. NEW RESEARCH: Get the latest agency benchmarks in our State of Digital Services Report! Growth rates, margins, AI use, hourly rates, M&A activity, and more. There isn’t a single best pricing model for digital...