The latest research, insights, tools, and resources that make managing a digital shop easier,
Who's Your Agency's Favorite Web Host?
Special Survey EditionThis is a special edition of our newsletter. We'll be back next week with our standard deep dive into a new agency topic. Today, we're doing a study on how digital agency teams evaluate web hosts, and we'd appreciate your perspective. As a thank you, we'll send the full analysis and a $25 gift card to everyone who submits a valid response. Research InvitationI'd like to invite you to participate in our research. It takes about 5min on average. We're hoping to learn which hosts rank highest for things like:
Help Get the Word OutIf you're comfortable, would you be willing to share this with your dev leaders or whoever handles hosting client sites? Here's the link: https://prometheanresearch.typeform.com/2025Hosting Thanks in advance for your help! See you next week, -Nick |
Research & Strategy for Digital Agencies
The latest research, insights, tools, and resources that make managing a digital shop easier,
TL;DR NEW SURVEY: Web Host Sentiment open through 5/30. Agency leaders are slightly optimistic about their agency's outlook for the rest of the year. Many leaders view 1H25 as a low point, so it’ll be pretty easy for the second half to be better. Web development services face polarized demand depending significantly on client industry health and exposure. We saw high demand for strategy services (digital and marketing strategy). The weakest services were content marketing, social media...
TL;DR We're live with a new agency pulse check survey. We just published our latest (free) Digital Agency Industry Report, which serves as our primer on the industry. The key takeaway is that the industry has matured, and this changes how leaders need to approach it. A new episode of Agency Mythbusters is out! Register for my session at AmpUp where I'll run through the top trends reshaping digital agencies. New Survey: How's everyone feeling? Will the second half of the year be better or...
TL;DR Referrals are one of the most powerful and cost-effective growth channels for digital agencies. There are four main sources: Current clients, Partners / adjacent businesses, Past clients, & Personal and professional contacts Ask for referrals at the point of peak happiness, when industry changes occur, or when tech changes. Different roles will be responsible for referrals at different-sized agencies, but make sure that SOMEONE is owning it. Use simple, confident language and tailor...