TL;DR

• ​NEW SURVEY OPPORTUNITY: Agency Web Dev/Design Survey! This one's for your devs and designers to take.
• ​UPDATED RESEARCH: Digital Agency Industry Report​
• We’ve updated our Digital Agency Industry Report with the latest data on digital shops.
• Since 2015, digital agencies have grown at an average rate of 13% and earned an average net margin of 15%.
• We have room for two Revgen Reviews in September. If you’d like help dialing in your agency’s revgen strategy, let’s chat.

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NEW SURVEY OPPORTUNITY: Agency Web Dev/Design Survey

This one’s for those actually involved in web dev/design at your agency, and we’d love to get multiple perspectives from each shop!

It’s a bit of an understatement to say that a LOT has changed in the last few years. Part of that change has been in how we create things for the web. A bunch of agency leaders were curious about these shifts, so we worked with Productive to design a research project to find out what’s up.

We’re exploring the various trends shaping how developers and designers at digital agencies approach web dev and design work today. Including:

• What devs and designers are actually using AI tools for.
• The average number and types of sites everyone’s working on.
• The tools devs and designers are using to create for the web.
• CMS preferences and trends (including headless).
• Hosting preferences.
• Emerging tech and trends.

Please help spread the word by sharing this will all the web devs and designers you know.

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UPDATED RESEARCH: Digital Agency Industry Report

We’ve updated our Digital Agency Industry Report with the latest data on digital shops. This is our primer piece for getting everyone up to speed on the digital agency world. It's been helpful to everyone from the smallest digital shops to the largest agency holding companies and just about everyone in between.

Beyond agencies, this compilation piece has been used by consultants at two out of the top three management consultancies, four of the top ten PE firms, many of the largest tech companies, and just about every agency coach/consultant.

This is the cheat code for getting up to speed quickly on the high-level details of the digital agency world.

Here's Part of the Executive Summary:

The digital agency industry is one of the more attractive ones for several reasons. Participants have grown at an average rate of 13% since 2015 and earned an average net margin of 15%.

Despite its attractiveness, the digital agency industry is not without its challenges. Many of the industry’s best practices are underdeveloped or poorly disseminated. However, the average level of sophistication has been steadily increasing in recent years, challenging owners to pay closer attention to how and where their firms operate. This is evident in the increasing number of agency leaders who are tracking more advanced metrics like utilization rates, a sign of the industry's evolution.

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Digital Agency Revgen Review: Two Openings in September

Even as some pipelines are showing signs of life, a ton of agencies are struggling with revgen right now.

Revgen issues topped the list of agency leader concerns in our latest survey:

“Lead generation, Sales, and Account retention/growth were the most commonly cited challenges for the remainder of 2024. The second most common grouping of top challenges was simply Lead generation and Sales. Clearly, growth-related challenges are top of mind for many leaders”

We’ve helped hundreds of agencies over the years, and our research has covered thousands more. This has allowed us to identify the core components of a successful revgen strategy:

• Leadership, vision, and goals
• Strategy design
• Positioning
• Channels and tactics
• Marketing, sales, account management, and bizdev
• Strategic alignment and support
• Implementation plans

We evaluate each of these, find the gaps, and provide recommendations on how to improve them.

All in a single two-week sprint.

If you’d like help dialing in your agency’s revgen strategy, let’s chat: